The same process runs on every product. It starts with research, not assumption. It ends with traction metrics, not a launch day.
Scout the vertical. Confirm the pain, the gap, and the opportunity to distribute. We don't move to the next step until we know there's a business in it.
Synthesise into a lean MVP brief. What we build and — more importantly — what we don't. The brief is a product decision, not a requirements document.
Ship to production fast. Real users on real devices as early as the product can carry them. Infrastructure, auth, billing, observability — none of it is an afterthought.
Traction or not. Scale the winners. Drop the losers at near-zero cost. Carry the methodology forward. The loop starts again on the next vertical.
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